Privacy Policy
Your Privacy Is Our Priority

The Duluth Experience Privacy Policy

Updated: May 21, 2018

Your privacy is very important to us and we are committed to protecting the private information that you provide to us. We also want you to have the opportunity and convenience of purchasing our services online and receiving interesting and useful information about The Duluth Experience and related products and services that we offer. We consider it a privilege that you trust us with your personal information and we want you to know exactly what types of information is collected, why we collect it, and how we protect it.

This privacy policy discloses the privacy practices for www.theduluthexperience.com domain. Sites that link to or from our site are not covered by this policy. We encourage you to read the privacy policies of every site that you visit. By using our web site or sharing your personal information with us, you are accepting and consenting to the practices described in this Privacy Policy. If you feel that we are not abiding by this privacy policy, please contact us immediately via telephone at (218) 464-6337 or via email.

We continuously strive to improve our site and our services for you. The principle behind this policy and our business is to only collect information with your knowledge and consent. Please read this Privacy Policy carefully. Thank you!

How We Collect Information

This policy refers to all information collected on the www.theduluthexperience.com domain.

Each time you visit our website, our servers collect certain use and navigation information. This information is aggregate and anonymous. It gives us information such as the number, frequency and duration of visits to each web page which we use to improve the content, navigation features, and overall user experience of our website. Third-party cookies may also be placed on your computer which collect information about your visit to this and other websites in order to provide advertisements about goods and services of interest to you. These cookies are not linked to any personally identifiable information.

If you would like to opt out of accepting cookies altogether, you can generally set your browser to not accept cookies or to notify you when you are sent a cookie, giving you the chance to decide whether or not to accept it. However, certain features of our web sites or other services may not work optimally if you delete or disable cookies.

You can view Google’s uses of information here: https://policies.google.com/technologies/partner-sites

We collect personal information about you when you provide it to us, such as through your use of our website and its features, when you contact us directly by email, phone, in writing, or via social media or when you order goods and services. The type of information we collect about you may include information such as: your name, email address, billing address, phone number and your payment information (e.g., your credit or debit card details).

How We Use This Information

When you first register with us on the www.theduluthexperience.com domain, we ask for your email address and your name. Once you supply this information and opt-in for marketing communications, you will be able to receive emails promoting content for our issues, important information about our site, or other offers and promotions. All information sent via email will come directly from The Duluth Experience, and you may call us or use the unsubscribe link in your email to remove your address from our list at any time. We will never sell or rent your information to anyone else. All information on current and former guests is retained in our database solely for customer service and accounting purposes.

Sharing and Disclosure of Information

Except as otherwise described in this Privacy Policy, The Duluth Experience will not disclose personal information to any third party unless we believe that disclosure is necessary: (1) to conform to legal requirements or to respond to a subpoena, search warrant or other legal process received by The Duluth Experience; (2) to protect our rights; or (3) to protect the safety of members of the public and users of the service. We reserve the right to transfer personal information to a successor in interest that acquires rights to that information as a result of the sale of The Duluth Experience or substantially all of its assets to that successor in interest. For more information see the “Changes in Our Privacy Policy” section below.

Credit/Debit Card Information

Credit/debit card information is never shared with outside parties for promotional or other purposes. When you purchase our services, we will ask for your billing address, your phone number, email address and credit/debit card information. This will be used only to process your order. Your phone number and/or email address will be used only in the event of a problem. We will not share your credit/debit card information with anyone else.

Website Use & Navigation

We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies can also enable us to track and target the interests of our users to enhance the experience on our site. This information is aggregate and anonymous. Usage of a cookie is in no way linked to any personally identifiable information on our site. It provides information such as the number, frequency and duration of visits to each web page which we use to improve the content and navigation features of our website. This site uses IP addresses to analyze trends, administer the site, track users’ movements inside the site, determine which site referred users to us, and gather very general demographic information. IP addresses are not linked to personally identifiable information.

This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of these sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Voluntary Surveys

We periodically survey our guests and catalog requesters for their tour interests and related travel patterns. We encourage you to complete these surveys because: a) they provide us with information that helps us improve the types of tours we offer; and b) they help us direct specific messages to you that you may find most interesting. Your participation in these surveys is always voluntary.

If and when you choose to participate in these optional surveys, you may also receive special offers via email. If you would rather not receive these special offers, simply email us to cancel at any time. Any information you give us by taking part in a survey will be treated with the same strict concerns for privacy as all member information is treated.

International Privacy Laws

If you visit our website from outside the United States, please be aware that you are sending information (including personal data) to the United States where our servers are located. That information may then be transferred within the United States or back out of the United States to other countries outside of your country of residence, depending on the type of information and how it is stored by us. These countries (including the United States) may not necessarily have data protection laws as comprehensive or protective as those in your country of residence; however, our collection, storage and use of your personal data will at all times be governed by this Privacy Policy.

Opting Out of Marketing

The personally identifiable information that you provide to us and information about your order may be combined with other personally identifiable information from our records and other sources. This information will be used to make our future marketing efforts more efficient. We want to communicate with you only if you want to hear from us. If you prefer not to receive direct marketing from us, please let us know. Click on the Contact link at the bottom of any Backroads web page for information on how to contact us.

Changes to our Privacy Policy

We may revise this Privacy Policy from time to time. The most current version of the policy will govern our use of your information and will always be at www.theduluthexperience.com/privacy-policy. If we make a change to this policy by continuing to access or use this site after those changes become effective, you agree to be bound by the revised Privacy Policy.


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