Superior Makers Experience Showcases Twin Ports Manufacturing

Craft Beer Paired With Superior Businesses And Great Entrepreneurs

It started with an idea… showcase exciting, local entrepreneurs who embody the excitement and innovation that defines what it means to be a Superior Maker. In the Twin Ports of Duluth and Superior, these types of community-mined entrepreneurs are not hard to find. We live in a part of the world where folks create opportunities to better their community and support their neighbors.

This is why we’re heading across the river to showcase two great companies in Superior, Wisconsin – Epicurean USA and Earth Rider Brewery.

Superior Makers Experience

Epicurean – The Heart of the Kitchen

In the case of Epicurean, an idea was hatched in 2003 to repurpose scrap materials from the construction of eco-friendly skateboard parks into quality cutting surfaces and kitchen tools. The story began with a compelling vision and a strong team led by co-founders Greg Benson, Dave Benson and Tony Ciardelli.

What started as the skate park company TrueRide, has since blossomed into the USA-made, sustainability-focused manufacturer Epicurean which supplies world-wide markets by shipping an average of 116,000 cutting boards and kitchen tools per month from their facility located on Connors Point in Superior, WI.

Epicurean USA Superior Hydra

Matt operates the “Hydra” machine to create cutting boards at Epicurean. Image: Epicurean USA.

Related: Join The Superior Makers Experience

Epicurean is opening the doors to their new facility and welcoming The Duluth Experience for a behind-the-scenes tour and exploration of a manufacturing philosophy founded on sustainability. Then we’ll browse their outlet store to score great deals on high-quality Epicurean swag.

“We think we have a unique opportunity to share what USA-made manufacturing looks like to us”, said Epicurean Co-Owner and CFO Dave Benson. “Now that our office, manufacturing and shipping operations are consolidated within our new headquarters on Connors Point, we can show guests the process of turning raw material into the serving trays they see at their local Starbucks.”

Earth Rider Brewery – Focused on the Details

Only a few miles from Epicurean, in Superior’s North End neighborhood, there’s another big idea brewing. Inspired by his great grandfather Nicolai Nelson (who owned a bakery here in the 1880s), craft beer trailblazer Tim Nelson and his brewing team recently launched Earth Rider Brewing – the newest addition to the Twin Ports Craft Beer Scene.

Earth Rider Tour

Mitch walks the group through the beer making process while sampling a variety of Earth Rider brews. Image: The Duluth Experience.

Earth Rider’s 20-barrel brewhouse is the first production brewery to call Superior home since Northern Brewing Company ceased operations in 1967. With Earth Rider beer flowing, Nelson is excited to join The Duluth Experience’s new Superior-focused manufacturing tour and immerse their guests in the process of craft beer production.

“This truly is one of the best brewing locations in the world,” said Nelson. “Lake Superior holds ten percent of the world’s freshwater, and it’s cold, clear and ideal for brewing beer. Our state-of-the-art brewhouse was designed to our specifications and manufactured right here in Wisconsin with USA-made steel. We look forward to sharing our brewery with The Duluth Experience guests.”

The Duluth Experience will launch the new Superior Makers Experience this December with tours planned for Friday, December 8th and 15th. Guests will experience exclusive, behind-the-scenes tours at the two facilities where they’ll learn the stories behind these two progressive businesses and sample a few delicious Earth Rider beers along the way.

Explore Earth Rider and the other great breweries here in the Twin Ports with The Duluth Experience’s flagship Behind-The-Scenes Brewery Tours… start sampling amazing beers brewed with Lake Superior Water!


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